I The American way
chapter 1: Richard and "Mac"- know more about "Mac" the logo staffs.
chapter 2: write about Kroc and Disney, they have many things in common. like "dropped out of high school and later added the trappings of formal education to their companies" (p33)
chapter 3: They speak "McDonald's English" what is "Mcdonald's English"? (71)
Chapter 5: know more about " the Golden Age of Food Processing"
Chapter 6: the idea that about a chiken finger-food without bones said by Fred Turner, the chairmean of McDonald's.
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